HOW CUSTOM IMAGE LIBRARIES CAN HELP YOUR BRAND STAND OUT
READY TO UP YOUR BRAND IMAGE GAME!
CREATE A CUSTOM IMAGE LIBRARY FOR YOUR BRAND
A custom image library is a great option for your brand to showcase your unique personality and story, and create more effective marketing campaigns that resonate with your audience. Many brands are turning to custom image libraries to showcase their products, services, and people, instead of using average stock photos. A professional photographer can help you to create a sustainable system that houses your brand’s custom image library, so you have the brand toolkit and resources to continually promote your brand to prospects and customers.
TYPES OF CUSTOM IMAGES FOR YOUR BRAND TOOLKIT TO FEATURE YOUR BUSINESS
Professional photos - Introducing your team through professional headshots along with bios in a unified way will provide a human connection to your organization.
On-Location and Casual photos - Capturing polished “around the office” and “behind the scenes” photos will give others an idea of what it is like to work with you and your business. Highlighting your unique and differentiating process, equipment, products, services, and technical expertise through imagery can be a very powerful selling tool.
Event Photos - Capturing the brand experience of your events (including custom-branded items, event decor, unique venues/locations, speakers, performers, and your guests) and sharing on multiple communication channels through social media, website blogs, advertisements, and your company’s e-newsletter, can provide an inside look of your brand for current and future customers.
HOW TO USE YOUR CUSTOM IMAGE LIBRARY TO PROMOTE YOUR BRAND
Your custom image library can be used in a variety of ways including:
Website Content
Website Blog Posts
Advertisement
Magazines, Business Journals, Outdoor Advertising/Billboards, and Direct Mail
Marketing Materials
Welcome Guides, Pricing Guides, E-Newsletters, Email Marketing, Business Cards, Brochures, Coupons, Thank you Cards, and other marketing communications
Social Media
Profile Photos, Posts, and/or Articles on Instagram, Facebook, Pinterest, LinkedIn, YouTube, Zoom, etc.
Swag
Magnets, Gifts, etc.
Event Marketing and Event Materials
Special Projects
At Lisa Strusowski Studio, we will help you create a sustainable custom image library tailored to your brand’s unique personality and style.
As a part of this process, our Studio will ensure that you have cohesive and consistent branding of images and headshots that clearly communicate your visual identity.
